本文目录一览:
- 1、排期是什么意思
- 2、手机进入排期是什么意思
- 3、排期是什么意思?
排期是什么意思
即媒介排期,选择好适当的媒介之后,媒介策划人员就要决定每个媒介购买多少时间或单元,然后安排在消费者最有可能购买的时期发布广告。
排期实际上就是一个媒体购买计划,既然是购买,那就和商品交易一样,广告主也希望能够买到质优价廉的商品(这里指广告时段),但是现在是一个媒体过剩的时代,作为外行的广告主面对纷繁的媒体、栏目,无所适从。
媒体组合、广告排期之所以重要,就因为它可以更大程度地避免广告浪费,使广告真正发挥“营销放大器”的作用,而不是成为烧钱的营销陷阱。
媒体人员的责任就是为广告主提供专业的媒体建议和购买计划,帮助广告主进行最合理、最有效益的广告投放。
扩展资料:
排期的时间和受众问题:不同的产品有不同的消费人群,不同的消费人群又收看不同的电视节目,想让广告达到更好的效果,就必须首先判断这个产品的消费者构成是怎样的,然后选择最能涵盖这部分消费者的电视栏目。
不同的投播日期电视观众的收视习惯也有差别,比如夏天收看晚七点新闻的人就相对减少,而晚上22:00的晚间新闻收视率会相对上升(中央一套),这也是排期需要考虑的因素。
不同的品牌有不同的个性,适合在不同的栏目播出,排期的时候也需要注意,不要在不适合树立品牌形象的栏目中投放,不要只考虑收视率的高低,比如在夕阳红栏目投放时尚运动鞋的广告就不合适。
手机进入排期是什么意思
安排的日期,排好的日期行程。
排期意思是指排列日期的意思,也是说明自己可能对于自己的日程安排都是非常有规划的,也是说明自己认为自己做事任何事情都是非要有条理的,所以把自己需要做的事情都安排好,非常明确的一种日期的意思,也是对于这方面做出了一种明确的规划,可能也是非常重要的一种行为的意思 。
排期是什么意思?
安排好的期限。
排拼音pái pǎi,注音ㄆㄞˊ ㄆㄞˇ。
简体部首扌部,部外笔画8画,总笔画11画。
繁体部首手部,五笔86RDJD,五笔98RHDD,仓颉QLMY。
郑码DKC,四角51011,结构左右,电码2226。
区位3737,统一码6392,笔顺一丨一丨一一一丨一一一。
基本字义
排pái(ㄆㄞˊ)
1、除去,推开:排出。排斥。排水。排外。排挤。排山倒海。排忧解难。
2、摆成行列:排列。排队。排字。排印。排笔。排场。
3、排成的行列:排头。前排。
4、军队的编制单位,“班”的上一级。
5、练习演戏:排戏。
6、竹或木平摆着编扎成的水上交通工具:木排。竹排。排运。
其他字义
用人力拉运东西的一种车,多用于运货。
排期
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